Communications and Social Media Specialist

    • Job Tracking ID: 512699-770618
    • Job Location: Atlanta, GA
    • Job Level: Mid Career (2+ years)
    • Level of Education: BA/BS
    • Job Type: Full-Time/Regular
    • Date Updated: May 04, 2021
    • Years of Experience: 2 - 5 Years
    • Starting Date: ASAP
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Job Description:

Job Title: Communications and Social Media Specialist

Department: Marketing/Public Relations

Reports to: Director of Communications

FLSA: Exempt

Status: Full-time

Job Purpose: To assist the Public Relations Team in promoting Zoo Atlanta’s animal news, programs, conservation initiatives, business accomplishments, events and mission to the general public and key stakeholders through traditional and non-traditional communications; social and digital media programs; social media monitoring and reporting, and regular on-site media escort activities.


  • Serves as an integral part of Zoo Atlanta’s social media/digital content teams by facilitating day-to-day management and content development for at least one of Zoo Atlanta’s social media networks and other owned digital channels based on regular editorial content calendars.
  • Responsible for regularly capturing content and collaborating with Zoo Atlanta’s animal care teams on content development.
  • Responsible for developing and maintaining a program of social media engagement.
  • Responsible for media monitoring, tracking, and production of traditional media and social media reports.
  • Assists with development and execution of an internal Zoo employee e-newsletter.
  • Researches and identifies curated content for Zoo Atlanta’s digital properties; researches and applies trends and best practices in social media; researches trends in global wildlife conservation movements.
  • Supports Zoo Atlanta communications objectives by providing written content, including but not limited to feature articles, blog posts and long and short-lead calendar listings.
  • Supports Zoo Atlanta’s public relations efforts by serving as media escort for on-site filming requests, interviews and television and motion picture filming as assigned.
  • Assists Director of Communications in scheduling and/or fulfilling media requests for interviews, photography and other Zoo Atlanta assets as assigned.
  • Assists with implementation and execution of Public Relations Team-related special events, projects and presentations.
  • Assists with providing support for posting web-based content on
  • Develops and proactively maintains extensive working knowledge and continuing education of Zoo Atlanta’s animal collection, programs, products and offerings.
  • Manages special projects as needed.
  • Other duties as assigned.
  • Must be willing to support Zoo Atlanta’s Vision, Mission and Values statement.
  • Weekend/holiday and some evening work required.

Experience and Skills:


  • Excellent written and verbal communication skills
  • Working knowledge of social and digital media and social media analytics
  • Ability to work on multiple projects concurrently while remaining deadline-and-detail oriented
  • Video editing and production skills highly desirable
  • Strong research skills
  • Excellent customer service skills
  • Ability to remain flexible and be comfortable working in an intense, quick-changing environment
  • Must have high integrity and the ability to maintain high degree of confidentiality
  • Must be a team player and possess the ability to work collaboratively with others


Bachelor’s degree in Communications, Public Relations, Digital Media, Journalism, Media Studies or related field with minimum of three years professional employment in one of these or related fields.


  • Minimum three writing samples required upon application.
  • Applicant-supplied examples of social media content or other digital content are desirable.


This job description is not intended to be all-inclusive. Therefore, the employee may be required to perform other reasonably related duties as assigned by the immediate supervisor or other management. The company reserves the right to revise or change job duties as business requirements dictate. It is mutually agreed that this job description does not constitute a written or implied contract of employment.

Zoo Atlanta is and EOE and provides a Smoke-free and Drug-free Work Environment